Tupalo.com, the Vienna-based service for what’s cool around your neighborhood, yesterday announced a partnership with Herold, the Austrian service for business listings.

It’s a great move for the little company and I’m really happy for them.

And while I don’t believe in things like good and evil, I do have a bit of a queasy feeling when it comes to Herold. Not so long ago, they were getting a thorough beating when they announced the availability of a CD-ROM that contained the data of more than 4 million private people. While it’s legal, people were and still are up in arms about it. Which I totally understand.

Now, while I do believe Mike from Tupalo when he announces on their blog that they “will still continue as the lightweight, independent company we’ve always been”, I wonder whether people will still feel the same way, now that a company with such a backstory is part of the game.

I’m convinced that from a business perspective, the partnership between Tupalo and Herold was one of the best things that could have happened to them. Whether it’ll put off users concerned about their private data and how it’ll be treated, remains to be seen.

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