H&M, Swedish fashion discounter, currently has an ad on TV which probably ate a budget the size of Austria’s university funding. Oh, sorry, I forgot the money they needed to pay for the whopping six minutes of airtime. So let’s say twice the size of Austria’s university funding.

The commercial’s for H&M’s new denim collection, aptly called &denim. Here’s a link to a flash-based site featuring the video, an intro to the whole thing and cast & crew bios, including David LaChapelle’s, famed photographer and director of that romance-monster.